Guidelines

Jacksonville Restaurant Week 

A GUIDE FOR THE RESTAURANTEUR

We offer these tips to help your staff prepare for a successful Restaurant Week experience. Additional materials designed to help raise customer awareness will be available at the kickoff event.

Dates:

March 11th – 25th, 2024

Description:

Participating restaurants offer a special, fixed-price, three-course lunch & dinner menu. Many also offer a special three-course lunch. Staff should be aware of your participation (dinner only, lunch only or lunch and dinner) and any exclusions.

Pricing:

The fixed price is $15, $20, $30 or $40+ per person for dinner and $15, $20, $30 or $40+ per person for lunch. Price excludes beverage, tax and tip.

Reservations:

• In late Feburary Restaurant & Menu Review magazine and other sponsors will make a first announcement to VIP customers that reservations are open.

• Expect an unusually high volume of calls for reservations during Restaurant Week. Hosts/Hostesses should be prepared with your reservation policies for the week as well as the days of participation, cost and other details.

• To avoid “no-shows,” we recommend confirming reservations ahead of time and asking your customers to call if their plans change.

Menu Presentation:

• Make sure your Restaurant Week menus have all necessary information on them, particularly noting that beverages, tax and tip are not included in the Restaurant Week price.

• We suggest that guests be presented with both your standard menu and the Restaurant Week menu at the start of the meal. A guest should not have to ask for the Restaurant Week menu.

• We suggest incorporating the Jacksonville Restaurant Week logo on your menu.

Menu Presentation:

• Email your customers and tell them about Restaurant Week.

• Post your Restaurant Week menu on your website.

• Email a PDF of your menu to menu@jacksonvillerestaurantweek.com and we’ll post it on the official Restaurant Week website. [PDF format only]

Jacksonville Restaurant Week

Menu Guidelines

1. For $15, $20, $30 or $40+ per person for dinner and $15, $20, $30 or $40+ per person for lunch, guests will be able to choose a three-course meal (including appetizer, entrée, and dessert).

2. Restaurants must provide a special Restaurant Week menu in addition to their standard menu. It is recommended that you offer three options for each course, i.e., three appetizers, three entrees and three desserts. The Restaurant Week menu should be presented to all guests along with the standard menu. Guests should not have to request the Restaurant Week menu.

3. Beverage, tax and gratuities are not included in the price and this should be noted on the menu.

4. Menu items should be representative of your restaurant in both portion size and quality. Remember that your menu will leave an impression with diners, including many who might be trying your restaurant for the first time.

5. Include a vegetarian option. Vegetarians dine out too! It’s one of the most frequent requests we receive.

6. Restaurant Week is designed to promote North Florida as a culinary destination. We encourage you to include local products on your Restaurant Week menu. A list of local sources is available on our website. Also visit our Restaurant Week sponsors for products to feature.

7. Restaurant Week is an opportunity to showcase your restaurant’s cuisine and to highlight your best creations. You might choose to feature dishes that are most popular among your guests, some signature menu items, or your own favorites. Whatever your approach, be creative and have fun!

8. Use the Jacksonville Restaurant Week logo on your menu to highlight your participation in the collaborative promotion.